Goodbaby International at a glance










Goodbaby International Holdings Ltd. is a world leading parenting products company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparels and home textile products, feeding, nursing and personal care products, cribs, bicycles and tricycles and other children products. Goodbaby International serves families around the world.
With over 12,000+ employees worldwide, Goodbaby International owns 8 Research & Development centers globally, located in America, Europe and China and manages sales, marketing and distribution offices in 11 countries.
With this global presence, localized operations and structured brands eco-system, outstanding R&D capability and excellent manufacture, we have a leadership position in our industry globally. Every day, millions of parents count on the quality, reliability and performance of our products.
Goodbaby International is building a world leading ‘global eco-system’ providing parenting products and services to families around the world. We have been consolidating our businesses in North & South America, Europe and Asia to grow beyond our core capabilities. Already well known for our innovation, reliable quality, one-stop manufacturing capabilities, superior research and development capacity and operation of omni sales channel, we are updating and upgrading our knowledge and facilities for the global race towards market leadership.
At Goodbaby International, we empower every single colleague to thrive in an environment of entrepreneurial spirit, innovation, passion, respect and trust. We endeavour to nurture each individual and watch them grow with ambition both as individuals and as part of our team. With these foundations, we can face the future with a positive outlook and guarantee substantial growth.
Goodbaby International’s Brand portfolio contains international top industry names such as ‘CYBEX’, ‘gb 好孩子’, ‘Evenflo’, ‘ExerSaucer’, ‘RollPlay’, ‘CBX’, ‘Urbini’, and ‘HD’. All of these Brands have localised operations and a strong global presence, which we continue to expand further.
"CYBEX", founded in Germany in 2004, is one of the world’s most desirable authentic premium lifestyle and safety Brands for parents. In recent years, it has been one of the fastest growing brands in the global juvenile industry.
"gb" provides love and care with quality and innovation by combining R&D and design. gb covers a wide range of categories: traveling, home, babycare, apparels, etc.
"Evenflo" is a household name in the USA with nearly 100 years of history. Its products can be found in millions of homes across North America.
"RollPlay" produces some of the most realistic electronic toy ride-on vehicles for children.
"CBX" is a high-tech brand, where functional design is equipped with smart features for a modern line of essential baby gear that suit your life and fit your budget.
"ExerSaucer" is a safe and stimulating toy that supports children during their key learning and development phase through play.
"Urbini" is a popular brand in North America with good value for money.
“hd” is a well-known durable baby products brand trusted by Chinese parents. hd covers categories of strollers, cribs, bicycles, electric toy cars and tricycles. It commits to providing value-for-money quality products for parents.